International Trade Essay Example | Topics and Well Written Essays - 2750 words

International Trade - Essay Example Electrolux is an established brand of the Company, and a mature product in its portfolio. It has gained critical acclaim for meeting most of the customers’ functional needs. Electrolux Tumble Dryer is a product of an American firm and it is sought to be marketed in India through Electrolux label as its product. The game plan is to capture the Indian market for this line of products through a well conceived Disruptive Marketing Strategy. A comparative study of all existing players in the field and observation of emerging trends with potential to impact the market in the coming few years forms the bedrock of this strategy. Thus this Document will be a crucial turning point in the Business History of the Company. The Document examines the position of Electrolux Brand in the context of the Indian Market. It also looks at the Tumble dryer for its strengths and weaknesses and their potential impact on the Indian customer preference. A study of the Market Plan reveals that the merits possessed by Electrolux Tumbler Dryers closely match the needs of a large number of Target markets. The Plan sets targets for Electrolux to penetrate the Indian Market and the ways to do so. This Document identifies some of the major points essential for making an objective analysis of the Indian Market scene with regard to the introduction of this American product. 1.1 Potential Market Size There is an assumption that the developed market of India, with its existing structural setting will control the market position for Tumble dryers. The market is composed of Manufactures from abroad producing in India, Importers, Whole sale traders and retailers. Many of the Foreign Manufacturers are also their own importers. The Wholesale traders generally have composite inventory consisting of several competing products or other allied goods of the same manufacturers. Retail trade also works on the same lines, (Koch, 2001). Some Retailers have significant presence in the retail market. Tumble Dryers are not seen sold in dependent retail shops in India because this product is not yet popular in the society. But survey shows they are willing to prepare and be ready for special orders. Independent shop owners account for about 80% of the Indian Retail Market and the remaining 20% is shared by several different channels. A review of the market in India shows that no proper distribution network is present for Tumble dryers. The potential customers are not even well informed of the existence of the product and its unique advantages. Available purchase points also do not seem to be educating the potential buyers about the product, (Huang, & Sternquist, 2007). Retail Stores in India are very few in number and the Managers do not have any effective stay in the choice of products that make up their stock in trade. International; products are not marketed in this kind of set up. They are sold through Retail Chains where centralized decision making ensures that the shops are invari ably supplied the product in adequate quantity, depending on sales. Therefore introduction of Electrolux Tumbler Dryer to the Indian market may appear to be starting with a disadvantage. Another problem is that the product requires its own, dedicated Gas supply channel.

Review an article Assignment Example | Topics and Well Written Essays - 1250 words

Review an article - Assignment Example 1.3 Aim/ Objectives The article has two objectives: a) to show ‘the economic links between UK and the rest of EU’ (Oxford Economics 2009, p.10). Identifying these ties could help to understand the criteria under which the economic integration in EU could be effectively supported (Oxford Economics 2009, p.6); b) ‘to quantify these ties’ (Oxford Economics 2009, p.10). 1.4 Theory Discussed in Literature The main body of the article has been divided into eight parts. In the first of these parts, the key aspects and the potential benefits of EU membership and economic integration are presented. The rest six sections refer to six economic links between UK and EU. It is only in the first section of the study’s main body, i.e. in the part presenting the elements and benefits of EU membership and economic integration where relevant theory is used. Still, in the above section no reference is made to literature, on which the theory presented is based. From this point of view, the actual value of the theory incorporated in this section could be considered as limited, in regard to its contribution in the study. All other sections are based on statistics and relevant data for showing the aspects of the relationship between UK and EU in terms of economics. This strategy of the authors can be considered as rather justified if taking into consideration the nature of the study, which is an economic report. It should be noted that in each section a description of the key aspects of the theme discussed is provided; then, the theme is analyzed using appropriate statistics and figure, as explained in section 1.5 below. In regard to the article’s introductory section, the following issue should be highlighted: the specific section does not include theory, a practice often used in scholarly articles; it just refers to the historical development of EU, aiming to show the steps through which EU has reached its current size. 1.5 Methodology The eco nomic links between UK and EU have been categorized using the following parameters: ‘trade, labour force, tourism, FDI, portfolio investments and banking linkages’ (Oxford Economics 2009, p.6). At the next level, the article has been divided into eight sections, based on the following strategy: after presenting the article’s key issues and findings, in the Executive Summary part of the paper (p.6-9), the Introduction is used for explaining clearly the article’s objectives, for showing the article’s structure and for presenting a brief overview of EU’s history (p.10-11). Then, the main body of the paper is divided into seven sections, each of which shows the figures and statistics related to a particular economic link between UK and EU, as these links were presented above. The first of these sections refers to EU membership and economic integration, as part of EU membership. In this section, theory is used for supporting empirical evidence, in opposition with the other chapters that are based only on statistics and figures; the limitations of the theory used in this section have been analyzed in section 1.4. The rest six sections of the study have been structured as follows: in the beginning of each section an overview of the section’s key findings, something like a conclusion of the